Those of us who enjoy Internet bingo love it so much we spend around £600 million on online bingo tickets a year. These figures are based on the amounts returned to players in jackpots over a year and take into account the 15%-20% an operator will keep for itself. This estimation of the figures has been so far widely accepted although the site admits it's not the whole picture as operators are loath to give out definitive numbers. In the light of this, we thought we'd take a look and see what these figures are and what they mean to our members.

Here comes The Sun

According to this report, The Sun Bingo has a massive 19% of the online bingo market and Gala Bingo a huge 16%. These are of course two trusted brand names that everyone - even non-players - can recognise and so their success comes as no surprise to those in the industry. It is interesting however that The Sun site, which doesn’t use TV promotion to gain players, leaves behind both Gala and Foxy. Both Foxy and Gala are renowned for their advertising achievements, with Sharon Osbourne being the face of Gala and Foxy sponsoring a TV show. The Sun seems to rely on word of mouth and ads in its paper and on its main site to bring in player numbers, an approach that is certainly paying dividends.